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Unattended Mixed-Reality Playground Sees Positive Product Traction and Wins Multiple Industry Awards in the First Year on the Market
Helsinki, Finland - February 22, 2023 – Valo Motion, the Finnish maker of active mixed-reality products, announced that ValoArena, its pioneering mixed reality playground, has been sold to operators of 28 locations across 14 different countries during its first year of availability. The company’s unattended, multiplayer attraction also collected two high-profile industry awards since making its debut in February of 2022.
“The Valo Motion team is so grateful and surprised to have achieved such significant milestones with ValoArena after such a short time on the market,” said Raine Kajastila, CEO and Founder of Valo Motion. “We are thankful to have partners around the world that trusted us and our industry’s support”
The physically active attraction, which can be played by up to six players, debuted at SuperPark’s Vantaa, Finland location in February of 2022 where it’s since become a staff favorite for its ease of operation. Following SuperPark Vantaa, ValoArena’s sales gained steam. A year later Valo Motion has sold 25 ValoArenas to 10 different countries around the world.
Further evidence of a successful debut year for ValoArena came when two amusement industry organizations separately recognized ValoArena with awards for excellence. Industry trade organization IAAPA named ValoArena as its Best New Product - Brass Ring Award recipient in the “Virtual and Augmented Reality” category and Park World Magazine gave ValoArena the “highly commended” designation in its “FEC Project of the Year'' category.
“ValoArena’s achievements over the past year demonstrate that our mission to transform sports activities into immersive experiences has universal appeal,” said Kajastila. “We are so happy to know that our vision is playing a part in getting people around the world to move, play, and have fun together.”
Please feel free to explore an interactive map of Valo Motion installations around the world here: https://valomotion.app/map.
About ValoArena: ValoArena is an unattended 6-player mixed reality (XR) playground that is easy to play, requires no wearables, wires, or controllers, and offers operators and locations high throughput, exciting social gameplay, and ease of operation.
About Valo Motion: Valo Motion is a Finnish company that designs and manufactures cutting-edge interactive amusement technology. Their products are known for their high-quality and innovative design, and are used in a variety of settings, including theme parks, arcades, and museums.
For more information visit: valomotion.com or contact
Media Contact:
Andre Lawless, Lawless Marketing for Valo Motion
Media Kit