Following initial success and adoption in their home market of the UK, 501 Entertainment is now seeing the product’s success in geographies with no historical link to darts. The company is approaching 800 lanes of darts deployed across the globe.

“While it might be easy to think any modern take on darts can only work in the UK, we have proof that our 501 Darts Augmented Reality are working very well in multiple, diverse markets,” said Jonny Powell, CEO of 501 Entertainment. “We took a classic pub game and supercharged it with technology to create a social experience that transcends the traditional game and offers immersive, intuitive entertainment that appeals across all demographics and cultures.”

High-profile UK partners include Gravity Active Entertainment, Lane 7, and Boom Battle Bar, who have installed 501 Darts products in all of their 29 UK locations, as well as their recently opened first location in Dubai, UAE.

The company’s first United States location for 501 Darts Augmented Reality was Gold Spike, a one-of-a-kind bar and nightlife venue in entertainment epicenter Las Vegas, which was followed by The Glenwood, a rustic New Jersey restaurant with a British-style pub, with orders from other independent and national chain locations.

In Johannesburg, South Africa, Cracker Zacs, an entertainment venue with hyper bowling and a modern-retro arcade, recently had the highest weekly usage of any 501 Fun Darts location in the world across their 5 lanes. They have ordered an additional 5 lanes of 501 Darts Augmented Reality for a second location.

501 Entertainment is partnered with Funlab for the expansion of 501 Darts Augmented Reality into their Strike locations across Australia and their La Di Darts branded venue in Sydney.

501 Darts carry the centuries-old game into the present and expands its appeal to include players of all ages, boosting overall guest spending, increasing food and beverage sales, and cultivate an atmosphere of friendly, energized competition known as “competitive socializing.”

Augmented Reality Darts

501 Darts AR is at its core a physical darts game (complete with steel-tipped darts) that features the world’s first and only autoscoring darts system that projects all targets and video game-style graphics directly onto the board itself, transforming the physical dartboard into a screen that reacts to darts thrown in real-time.

Interactive Darts

501 Darts Interactive delivers instant automated scoring and rich video game graphics presented on a big screen TV while using a real dartboard and real darts.

501 Darts Augmented Reality is distributed by SEGA Amusements International. Try them at IAAPA Expo Europe 2023: 26–28 Sept at Stand - B-1603

ABOUT 501 ENTERTAINMENT

Since 2018, 501 Fun has specialized in creating entertainment systems for hospitality venues. Coming from the world of games, 501 has expertise in making engaging products, robust enough to withstand high-traffic environments. 501 uses years of experience to deliver cutting-edge technology, meticulously designed for easy integration into the diverse and demanding requirements of hospitality workflows.

For more details on Darts Augmented Reality, visit 501fun.com.