November 4, 2024: Bandai Namco Amusement Europe has supported the growth of Topgolf’s Watford site, almost tripling the number of machines installed, all driven by a new Embed cashless system, tailored with the operator’s branding to enhance the customer experience.

Topgolf, the premier entertainment destination in Watford, Hertfordshire, has launched an all-new amusement area following a £100,000 investment, launching more than 20 games at the site.

Visitors to the new Topgolf Arcade can now enjoy a wide range of carnival games and the latest video experiences including StepManiaX, World Football Pro and King Kong of Skull Island (VR).

With 23 machines compared to the previous eight now delighting keen players, Bandai Namco has partnered the new equipment with Embed Smart Touch readers, two self-service kiosks featuring branded software and a stock management system to streamline redemption duties.

The project is part of the supplier’s wider commitment to its Complete Solution offering, delivering the highest quality attractions the industry has to offer with a best-in-class cashless operating system that drives operating efficiencies and gets the most out of its games.     

Steve Short, General Manager - Management Solutions at Bandai Namco Amusement Europe, said: “It has been a pleasure to work with the team at Topgolf to strengthen the offering at its Watford site. The additional new games have really added an extra wow factor to its floor space. Pairing the installation with a state-of-the-art Embed cashless system with bespoke branding makes it sing.

“We’re delighted to see it in full operation and the response of guests has validated the benefits of  our Complete Solutions in elevating attraction operations.”

Adam Dukes, Director of Operations at Topgolf Watford, said: “We are committed to investing in our Watford venue and providing the very best offering to the local community. Our newly expanded Topgolf Arcade provides exactly the kind of experience we seek to offer our players. It complements the Topgolf experience, and enriches our venue as the ultimate entertainment destination”

“The cashless solution marries seamlessly with the games and broadens the possibilities with what we can achieve with it going forward.”