Valo Motion taps FEC design firm to bring visual identity of new brand to life
Helsinki, Finland - October 28, 2024 – Valo Motion, the Finnish pioneer in active mixed-reality attractions for location-based entertainment, is very pleased to partner with US Design Lab, a firm that specializes in design and branding for amusement locations, to develop the initial brand identity and visual assets for ValoPark, a retail concept Valo Motion originated and has tested onsite as a Family Entertainment Center called ValoHalli at their Finland headquarters.
ValoPark is a suite of mixed-reality, active entertainment attractions designed to be operated together as a standalone amusement destination. ValoPark can help revitalize underutilized retail spaces, transforming them into vibrant, family-friendly centers that are cutting-edge, space-eficient, and profitable.
ValoPark is available at a low `initial investment with less risk, fewer employee attendants, reduced insurance complexities, and smaller space requirements than many Active Indoor Entertainment offerings.
“Valo Motion developed ValoPark to become the place where sports and video games converge at retail locations with our proven suite of mixed reality attractions”, said Dr. Raine Kajastila, CEO and Founder of Valo Motion. “We were excited to bring our vision for ValoPark to life by working with the experienced, creative team from US Design Lab on these visual design elements.”
“US Design Lab was excited to be part of the ValoPark project because we have seen Valo Motion innovate with each of their attractions and our work with leading amusement businesses made this a natural fit” noted Michele Oca, Founder and Chief Creative Director of US Design Lab. “We are proud to have worked with the Valo Motion team to develop the ValoPark logo, layout, design concepts, renderings, and video presentations.”
Watch the ValoPark concept video featuring the US Design Lab rendering here: https://youtu.be/6h4amvu_FTw
ValoPark is designed to deliver memorable immersive and active entertainment in unexpectedly small spaces ranging from 4500 to 10500 square feet with a required ceiling height of only 12 feet.
As with each of Valo Motion’s attractions, ValoPark fosters high throughput (70-160 guests per hour) while requiring minimal stafing (2-4 employees). ValoPark is centered around Valo Motion’s proven suite of mixed-reality attractions, ValoArena, ValoJump, and ValoClimb, operating in 1400 locations worldwide. ValoPark can foster a compelling revenue stream from group events and birthday parties with one to three party rooms.
Each of ValoPark’s attractions is built upon an intuitive, automated operational platform, supported by 24/7 service, and future-proofed with regular game updates. ValoPark aims to deliver a seamless and fun experience to visitors while also giving operators the peace of mind that comes from eficient operations with a small team.
