Sega Amusements International Ltd and LAI Games have announced a strengthened partnership that gives Sega exclusive distribution rights for LAI Games across Europe, expanding their territory to include the UK.
This move signifies a deeper commitment between the two companies, following four years of successful collaboration on a non-exclusive basis throughout Europe. The enhanced agreement is expected to offer mutual benefits and drive future growth, reflecting a strategic evolution of their business relationship.
For customers, the transition is set to be smooth, with no interruptions anticipated. Sega Amusements boasts a robust sales and technical support network across Europe, which is poised to ensure that LAI Games' products are readily accessible and supported. Among the exciting new offerings from LAI Games are titles such as Air Strike, Dragons Bane, Cosmic Spire, and the virtual reality version of Asphalt 9 Legends Arcade. CEOs Mark Easte of LAI Games and Paul Williams of Sega Amusements share a positive outlook on the opportunities this partnership will bring.
For further information, contact SEGA Amusements at +44 (0)208 391 8090;
