As part of the agreement, Bandai Namco has installed Embed cashless solutions in 12 of Park Holidays’ locations across England, Scotland and Wales and plans to add a further site to the list by the end of Q3. Several sites are also currently using the Red Pro stock management system.

Park Holidays operates more than 54 resorts in the UK, offering caravan, lodge and glamping breaks, and has become one of the country’s largest holiday park operators.

The sites that now use Embed have reported longer play periods, promotions and offers tailored to their loyalty, and optimise cash management and engineering time through cash shrinkage and the reduction of coin-based interactions.

Through the introduction of Red Pro, Park Holidays has also been able to manage operations more safely and make critical business decisions with clear data. This has enabled the company to make better investment decisions for the business and manage cash flow on stock and products in its prize shops.

As a result of the partnership, Park Holidays has observed an uptick in the number of guests engaging with their entertainment offering, as well as longer play and dwell times and reported increased satisfaction due to the simplicity of the payment process.

Steve Short, General Manager of Management Solutions at Bandai Namco Amusement Europe, said: "We are delighted to evolve the amusement and leisure offering with Embed solutions across several Park Holiday’s sites. We know how powerful and flexible they are and this has been reflected in the performance since going live.

 “Results have confirmed that this has greatly streamlined Park Holiday’s operations and boosted the overall guest experience.”

 Ben Porter, Head of Arcades at Park Holidays, said: "The positive response following our cashless launch has been significant and demonstrates the revenue potential of Embed technology. The future of entertainment and gaming is ever-changing and as one of the UK’s leading holiday park operators, it is important that we keep pace with those changes, not just in the games and amusements we offer but also in how we offer them.

 “As the country and our industry move more towards a cashless society, we find the evolution to alternative payment and play options increasingly important. Bandai Namco and its Embed system have been a huge support of this evolution which is being well received by our guests.”